FOR IMMEDIATE RELEASE
August 7, 2002

Ruth's Chris Steak House Selects Quantitative Analysis for Site Forecasting

Houston (August 7, 2002) – Quantitative Analysis (QA) announced today that it will provide a statistical site model to Ruth’s Chris Steak House that will provide objective, reliable sales forecasts for financial models and site selection decisions as the restaurant chain plans to open new locations during 2002 and 2003.

“I believe Ruth’s Chris Steak House chose Quantitative Analysis to develop the site model because of our level of expertise and customized approach. I look forward to partnering with them and delivering meaningful statistical analysis that will help my client make educated decisions in their expansion efforts,” Deborah Hayden, Quantitative Analysis’ founder and president, said.

As part of the model development process, QA will analyze hundreds of trade area variables, such as Census 2000 demographics, business and employment data, competition, tourism, visibility and other factors influencing restaurant sales.

From this extensive data, QA will identify the most important factors distinguishing high performing locations from weaker locations. The resulting model is a formula that quantifies the impact of all these factors on restaurant sales, and provides a reliable forecast of sales for prospective sites.

The site model will be completed in October, with testing on current and prospective sites wrapping up in November.

Ruth's Chris Steak House, Inc, headquartered in New Orleans, is the premier steak house company in the world, with more than 80 fine-dining restaurants worldwide. Founded in 1965 by Ruth Fertel, Ruth's Chris specializes in aged, corn-fed U.S. Prime beef served sizzling. Information on Ruth's Chris is available at www.ruthschris.com or by telephone at 1-866-832-8018.

Houston-based Quantitative Analysis (QA) is an advanced statistical modeling and analysis company formed to help companies use data to make more profitable business decisions. For more information about the company, visit the company’s website at www.quantitativeanalysis.com. 

# # #