FOR IMMEDIATE RELEASE
June 28, 2004

Quantitative Analysis Diversifies with Addition of BeautyFirst to Client Roster

Houston (June 28, 2004) – Quantitative Analysis (QA) announced today that it recently added to its client roster, BeautyFirst – an expanding upscale beauty products chain and full-service salon.  The addition of BeautyFirst marks QA's entry into the health and beauty industry, further diversifying QA's clientele into new retail and service categories.

Through statistical analysis of the company's current store sales and trade area data, QA will identify and quantify the factors with the most impact on BeautyFirst's sales.  QA will develop a customized model for the company to use as a guide to site selection and expansion planning. 

Deborah Hayden, QA's president and founder, remarked on the diversification.  "While there are unique aspects of each retail industry, all retail businesses can learn from the performance of current locations to understand the factors driving sales results," she said.  "By quantifying the factors impacting sales, retailers of all types can improve future site selection and increase sales."  

BeautyFirst President Pat Neville said, "After researching many modeling services, we chose QA because they offer both a performance guarantee on model forecasts and ownership of the model.  This will ensure reliable forecasts and provide flexibility as we apply the model to future site decisions."

Wichita, KS-based BeautyFirst has more than 80 locations in 23 states across the country.  Originally founded as Beauty Warehouse & Salon, in 1997 the company repositioned as BeautyFirst to provide expanded salon services in addition to premium beauty products.

Hoboken, NJ-based Quantitative Analysis (QA) is an advanced statistical modeling and analysis company formed to help companies use data to make more profitable business decisions.  For more information about the company, visit the company’s website at www.quantitativeanalysis.com.

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