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FOR IMMEDIATE
RELEASE
April 21, 2003
Camille's Sidewalk Cafe, The Buona Companies Hire Statistical
Modeling/Analysis Firm
Houston (April 21, 2003) Quantitative Analysis (QA)
announced today that it recently added two restaurants to its
client roster, Tulsa, Oklahoma-based Camille's Sidewalk Café and
Chicago-based The Buona Companies. QA will analyze trade area and
sales data of these companies' current locations. Upon completing
the analysis and identifying the important influence factors, QA
will develop a customized model for each company to use as a guide
to site selection and expansion planning.
Deborah
Hayden, QA's president and founder, said the recent contracts
speak to a growing trend among retail businesses and franchise
owners to maximize expansion efforts early in the process.
"Typically, business owners aren't aware of the benefits
modeling can have on expansion plans, particularly in the earliest
growth stages," Hayden said. "I see retailers,
restaurant owners in particular, starting to value this
information. They recognize that quantitative modeling methods
bring objectivity to their site selection processes, and ensure
the best locations are chosen."
Camille's
Sidewalk Café, a fast-growing restaurant franchise offering
quick, healthy cuisine options, currently has 20 operating
restaurants nationwide, including locations in Oklahoma, Texas,
Kansas, North Carolina and Tennessee with another 160 units in
development.
According to
David Rutkauskas, president and CEO of Camille's Sidewalk Café,
"The choice of location is one of the most important
decisions a franchise owner makes. While we currently know our
target demographics, a model will help quantify that knowledge and
provide an objective means of evaluating new sites. Objective
forecasting means better sites are chosen, which translates into
higher unit sales. This is a key component of unit economics we
focus on for our franchisees."
The Buona
Companies, a family-owned Italian beef, pizzeria and catering
company, currently operates 10 quick-casual Buona Beef restaurants
and their newest concept Joey Buona's Pizzeria, in and around
Chicago. The company also operates a Joey Buona's Pizzeria in
Milwaukee and the Bret Favre Steakhouse in Green Bay, Wisconsin,
with plans to expand the Buona Beef and Joey Buona's Pizzeria
concepts into other markets.
Carlo
Buonavolanto, The Buona Companies president and CEO, said modeling
lends precision to the company's decision-making process. "We
liked the fact that a statistical forecasting model learns from
our current locations and their sales performance, instead of
starting from scratch. As the number of locations grows, the model
will get stronger."
Houston-based
Quantitative Analysis (QA) is an advanced statistical modeling and
analysis company formed to help companies use data to make more
profitable business decisions. For more information about the
company, visit the company's website at
www.quantitativeanalysis.com.
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