FOR IMMEDIATE RELEASE
January 4, 2002

Quantitative Analysis Founded to Fill Market Niche

Houston (January 4, 2002)– Quantitative Analysis (QA), an advanced statistical modeling and analysis company formed to help companies use data to make more profitable business decisions, opened for business the company announced today. 

Deborah Hayden, founder and president of QA said she believes there is there is a shortage of qualified business statisticians who are able to focus on practical business needs rather than academic analysis.

“Too often data analysts get distracted by the nice-to-knows rather than actionable analysis that increase profits. Quantitative Analysis wants to change that,” Hayden said. “Our philosophy of and approach to statistical analysis allow us to customize our models for each client.”

According to Hayden, analysis can benefit many areas of corporations. QA will focus on real estate and marketing decisions, due to their important impact on revenue, as well as the costs involved. For retail and restaurant businesses, better sales forecasting of prospective sites can lead to millions in additional annual revenue, because accurate forecasting means higher performing locations are chosen. In marketing, especially database marketing, sizable amounts are invested in targeting and communicating with customers. Even a modest improvement in predicting customer response can result in huge gains.

For more information about the company, visit the company’s website at www.quantitativeanalysis.com.

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