Real Estate Analysis

Location is one of the most important factors influencing the sales performance of a retail business.  To improve real estate decisions, Quantitative Analysis (QA) offers a range of analytical services, including site models, site sales forecasts, market potential analyses and cannibalization studies.  

Site Models
A site forecasting model can improve the accuracy of sales forecasts.  Through comprehensive analysis of your current locations and trade area data such as retail businesses, daytime population, demographics, shopping centers and competition, a model identifies and quantifies the top sales drivers.  With knowledge of the top factors impacting sales, better site decisions are made immediately.  By statistically weighting the factors influencing sales, the model formula provides objective, reliable sales forecasts for future sites. 

In short, site models learn from current locations to forecast sales of new locations. With this powerful site evaluation tool, you can achieve higher sales from your new sites.

Site Sales Forecasts
If potential sites have already been identified, a site sales forecast is a valuable tool for choosing the most profitable sites from among the options.  Trade area and other data is extracted for each site, which is benchmarked against current locations.  A sales forecast is provided that balances the site's strengths and weaknesses.

In summary, a site forecast provides a comprehensive assessment of site strengths and weaknesses on variables that impact sales the most.

Market Potential Analyses
If sites are not yet identified, a model can help identify areas with high sales potential as a first step in site selection.  In a market analysis, data for hundreds to thousands of geographies is analyzed to identify areas with the greatest strengths and fewest weaknesses.  The final areas identified are ranked and mapped in order of sales potential, providing a roadmap to the best opportunities.

Market analysis maps highlight all areas with high sales potential, which focuses the site selection process, improves market planning, and ensures no high potential areas are inadvertently overlooked.

Cannibalization Studies
While there are many benefits of opening a new location in close proximity to a current location, potential cannibalization of sales at existing locations is an issue that must be understood and assessed.  QA offers many analytical solutions for cannibalization studies, ranging from customer modeling to trade area analysis incorporating physical barriers.  

The analysis provides a forecast of cannibalization of existing locations, which improves decision-making.