Management Biography

Deborah Hayden, Quantitative Analysis’ founder and president, has more than a decade of analytical business experience with a modeling, marketing and database analysis focus.

Prior to establishing Quantitative Analysis, her analytical/applied statistics experience included positions with Spiegel, USAA, Continental Airlines, and Sears.

In previous modeling roles, Hayden used data warehouses of millions of records and thousands of fields, to improve the return on marketing expenditures. Her statistical models routinely outperformed outside consulting firms using the latest techniques, and received recognition in Beyond Computing, an IBM magazine. Next Hayden began applying this same rigorous modeling methodology to real estate decisions, by developing models that forecast sales for expansion sites, leading to better location choices and higher revenue.

Hayden holds a BA in Statistics and Psychology from Cornell University, and an MBA in Economics and Econometrics from University of Chicago with Honors. She belongs to the American Statistical Association and the Direct Marketing Association.